A shared vision for the Pacific Northwest

Hästens identified an opportunity to strengthen localized marketing across its Seattle and Vancouver retail partners by creating a shared library of photography and video assets that reflected the character of the Pacific Northwest while maintaining the global luxury standards of the brand.

Flowershop partnered with Hästens to develop the strategy behind the initiative, bringing together two independently owned retailers around a shared creative investment. The engagement included production planning, partner coordination, budget management, creative direction, vendor sourcing, location planning, and oversight of a multi-day photography and video production.

The result was a scalable library of localized marketing assets designed to support digital marketing, public relations, social media, and long-term sales initiatives, while demonstrating the value of collaborative investment across independent retail partners.