Turning customer data into a growth strategy

As Olive Ateliers continued to expand its retail and trade business, the team identified the need for a CRM capable of supporting the next stage of growth. The engagement focused on helping the business understand the value of a CRM, define what information was worth preserving, and establish the foundations for a successful transition.

Flowershop was engaged to evaluate CRM platforms, prepare customer data for migration, and develop a strategy that reflected how the business managed both retail and trade relationships. The work included auditing and cleaning customer records, structuring customer data, defining segmentation, documenting workflows, and preparing the organization for implementation.

Although the project concluded before the CRM was fully implemented, the engagement delivered a clear migration strategy and a clean, organized dataset that positioned the business for its next phase.